HR branding is a complex of purposeful measures promoting involvement of high-quality audience of job seekers. There is a HR this direction of internal and external branding and includes a set of initiatives and activities according to programs of adaptation, leadership development, employee retention, public relations and positioning in the market.
— development of HR strategy by branding
— audit of the existing HR brand and a package of measures for its improvement
— development of the concept of EVP
— development of strategy of promotion of a HR brand
— creation of standards of HR function by branding
— researches of brand recognition of the employer